Introduction – Joanne

I grew up surrounded by women making beautiful clothes.  I loved going with my mom to the JoAnn fabrics in Batavia, NY.  We would look through all the pattern books, choose fabric and I would help her make me a new cute outfit.   I have always been a fashion girl but have struggled to find my place.  I was interested in Fashion in all its’ facet.   Styling, Designing, Curating.  I loved everything about Fashion it was truly my Passion.  I struggled internally.  Is this where my energy is best spent.  It’s such a vanity industry.  Did I believe in it, support it?   I didn’t know.   I wasn’t quite sure where I fit in the industry.   I began to learn more about it, its waste on our resources, its damage to our planet.  I learned about being conscious about fashion.

I started doing research and found headlines that read:

The clothing industry is the second largest polluter in the world behind oil!

Did you know Beading and sequins are an indication of child labor?  Me neither!

Fast Fashion Is Creating an Environmental Crisis!

Can we help, what can we do as individuals?   The answer is simple.  Behavior Modification.  Here’s one example.  Let’s say you are in the market for new jeans or a denim jacket…

  1.  Go to a thrift store.  Least expensive and you may even find a pair new with tags
  2. Go to a consignment store.  This is where people take their clothes if they still have a lot of life left in them/the clothing is of good quality and are hoping they find a second home.
  3. Research sustainable fabric denim brand as shown below

4.  Look for a pair with longevity.  Stay away from cheap or trendy.   Spend the extra $ to ensure you have a pair you love, care for them gently and they will last a long time.

I hope you follow us on this journey, we’ll learn a lot and make the world last a little longer.

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